Sahaj AI

Sahaj embarked on a comprehensive brand transformation, encompassing a full 360-degree overhaul. As a vital member of a nimble team consisting of just three individuals, which included myself, a copywriter and a marketing head, I assumed the role of leading the brand's visual strategy. My primary objective was to craft assets that not only exhibited scalability but also possessed functional excellence.

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This initiative holds a special place in my professional journey because it allowed us to completely reshape the perception of a conventional technology company within the industry. Leveraging the versatile abstract shapes from the logo, we deftly molded them into messaging tools. This strategic move enabled us to reconstruct the company's ethos, rendering abstract concepts such as trust, transparency, respect, and craftsmanship into tangible, consumer-friendly ideas for both clients and employees.

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Our approach extended beyond superficial changes; we meticulously developed a brand identity that permeated every facet of the business, from the internal culture to external marketing efforts and engagement strategies. This transformation reached far and wide across a diverse array of platforms, encompassing digital applications, social media, print and other pertinent assets.