Debz Smoothies

Debz Smoothies emerged from the vision of a retiree who saw an opportunity within the health-conscious community in Nelson, New Zealand. The concept involved crafting artisanal smoothies using superfoods and fresh fruits, which would be vended from a mobile cart.

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When tasked with designing the logo, the client expressed a clear desire for the business name to take center stage. They envisioned a visual identity that exuded freshness and organic appeal. Recognizing the need for a harmonious blend of elements, I proposed a creative fusion of flat vector graphics with watercolor-style imagery to infuse vitality into the brand. This approach resonated positively with the client and was warmly embraced as it breathed life into the brand's identity.