Camille Albane Paris
Camille Albane is the leading French hair salon with nearly 300 locations throughout Europe; it is part of the larger Dessange International network that also includes the luxury Dessange Paris and value-oriented Fantastic Sams salon brands. Combined, the brands have nearly 2,000 locations in 40 countries. Camille Albane, a household name in upscale beauty salons in Europe
www.camillealbanenallagandla.com | 2018 - 2019
CONTEXT & SOLUTION
When I took on Camille Albane as a client during my freelance tenure, I had yet to fully grasp the profound impact that a luxury European salon making its debut in India would have. My mission was to craft a compelling visual identity for the brand, one that resonated with Indian audiences.
In close collaboration with the marketing and social media heads, we embarked on a truly transformative journey within the competitive luxury salon industry. Our overarching goal was to position Camille Albane as an accessible and budget-friendly alternative to its competitors. While I had the privilege of working with provided assets such as model photographs and the existing logo, I was also afforded creative autonomy to breathe new life into these resources. This allowed me to craft graphics and visual elements that not only retained the brand's European elegance but also imbued them with a distinct appeal tailored to Indian tastes. These enhancements extended seamlessly across both print and digital platforms, ensuring a compelling and consistent brand presence.
CONTRIBUTION & ROLE
VISUAL STRATEGY
GRAPHIC DESIGN
WEBPAGES & FORMS
ICONOGRAPHY
GIF ANIMATIONS
ILLUSTRATIONS
STATIONERY & MERCHANDISE
INFOGRAPHICS
SOCIAL POSTS
BROCHURES
ADS
POSTERS
